Founders’ sanity
starts here

Reflections, tips and ideas to help you start—and keep going.
Hope it helps.

Two kinds of founders. Two kinds of businesses.

I’ve spent a lot of time around founders. I’ve also spent a lot of time listening to some of the most creative, inspired entrepreneurs. From my conversations and observations, I've noticed something about founders.
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How to disagree without wanting to scream

Ever been in a disagreement where no matter how hard you try, you just can’t seem to get on the same page? If it’s an argument that matters, here’s what I’ve found helpful.
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The other dirty “F” word.

Failure triggers an emotional response. It almost feels like the other dirty “F” word. Nobody wants to fail. So, how do we become less afraid of failure? And when it happens, how do we “fail forward”?
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What’s time without energy?

We all understand the concept of energy in and energy out from a physical perspective: calories consumed, effort exerted etc. But what if we applied that same consideration to our mental (and emotional) state?
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Fear or opportunity?
It’s a choice, you know.

Same opportunity, two possible mental paths: Fear or Opportunity. It really is a choice, you know. read more.


Five friends, five
different outcomes.

You wake up one morning. The sun's out, inspiration strikes. For the first time ever you know, without a doubt, what you want to do with the rest of your life. You're starting a business! read more.


The seductive space between intention and action (part 2)

We get stuck in that comfortable grey area, where we’re not really moving, but we’re not really failing either. It feels safer there.  But that’s not where the magic happens. So what can you do about it? read more.

The seductive space between intention and action

Why is it hard to name our own mindset as part of the reason we’re stuck? Here are a few ideas—some from experience, some from observation, all very human. read more.